Most annoying email newsletters9/12/2023 And as someone who sends them myself, I can assure you that we absolutely want you to unsubscribe if that’s the case. The only emails that are annoying are ones that don’t pertain to you or your situation and needs. No matter what your opinion of mass emails is, I guarantee there are at least a few you actually enjoy receiving and do get real value from. However, emails with your voice, philosophy and insights that the recipient actually appreciates and is interested in? That’s an entirely different beast. Who wants to read your “Memorial Day Newsletter”? (Even your mom is only glancing at it and that’s just to be polite because she loves you). ![]() And that is one of the best ways to build long-term relationships with future clients, exponentially growing your business over time.Īgain, “newsletters” are annoying to all of us. Because, in the end, if you’re giving someone what they want, those people will read every single word you send their way and still want more. So whatever personal hang-ups you have about being on someone’s list, or potential customers being on yours, it’s time to get over them. Whether it’s through a weekly or monthly email, if you can delight people by sharing unique insights with them on a regular basis, email is probably the first place you should focus your brand-building energy. ![]() Just like branding, email marketing is all about speaking to your ideal clients. Just because you hate being on some lists, doesn’t mean lists don’t work. Depending on which study you read, you get $35 to $40 back for every dollar you invest in email! This reinforces the fact that, hands down, there's nothing more valuable than direct access to someone’s attention.ĭespite these numbers, many small business owners still hold on to negative feelings about email marketing, and understandably so, but it is preventing them from doing something that is one of the easiest and cheapest ways to market yourself and your business. So while the old “newsletter” content is useless and dead, successful marketers know that quality email marketing is still one of the best marketing tools available, especially for service-based businesses. Newsletters have historically been emails that humble-brag about internal company achievements and give generic information to the poor saps that were unfortunate enough to end up on said company's RSS feed (whatever that is, or rather, was). Why would we want to do that to anyone?! Well you should, and here’s why.
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